THE FIRST CULTURE–TO–COMMERCE T-SHIRT
14 ORIGINAL CONTENT VIDEOS AND ART
ENGAGED THOUSANDS OF ZOMBIE FANS
CHALLENGE
Life is Good wanted to youthen their brand and appeal to Millennials. A cultural strategy assignment revealed the appeal of Zombie everything was on the rise. From The Walking Dead comics to the TV show, from video games to apps, the Zombie trend was 2 to 3 times more popular than vampires, werewolves and wizards over the past 5 years.
But how do you launch a Zombie Tee when Zombies are known for being a bit of a downer and your brand is known for being optimistic?
SOLUTION
Enter The Upbeat Zombie.
This unique Twitter personality and our “culture-to-commerce” platform helped us launch the You Only Live Twice (Y.O.L.T.) Crusher Tee.
RESULTS
The Upbeat Zombie engaged thousands of fans on a daily basis, sharing original branded content videos as well as content from around the web.
He also drew unique pictures for fans – and a few fans even did the same for him.
