10 MILLION DRAUGHTKEGS SOLD WORLDWIDE
1.2 MILLION HITS ON YOUTUBE AND COUNTING
CHALLENGE
Position the new, patented Heineken DraughtKeg as the futuristic beer delivery system.
SOLUTION
Heineken’s DraughtKeg features an integrated, pressurized and disposable CO2 system with mini-tap components in a lightweight steel keg for home use. Tap into the product’s futuristic technology by enabling visitors to upload pictures of themselves and friends onto images of dancing robots. The robots go on to have a technophonic dance party. The online video can be emailed to family and friends. You can also download the original track.
RESULTS
Heineken sold 10 million worldwide and 1.4 million in the U.S. Fans uploaded their own versions of the video to YouTube as well as created their own original videos using the original track. One YouTube post of the technophonic dance party video received over 1.2 million hits and counting.
