50% OF THE BOARD SAID THIS IS BRILLIANT STORYTELLING
30% WALKED OUT OF THE ROOM IN DISGUST
THE REMAINING 20% WERE SPEECHLESS
(THE SPOT NEVER RAN)
CHALLENGE
How do you raise awareness about the importance of speaking out against human rights abuses?
SOLUTION
Have the most vile human in history recite the Human Rights Declaration.
RESULTS
The spot was deemed too controversial to run on tv.