50% OF THE BOARD SAID THIS IS BRILLIANT STORYTELLING

30% WALKED OUT OF THE ROOM IN DISGUST

THE REMAINING 20% WERE SPEECHLESS

  


(THE SPOT NEVER RAN)

 

 

CHALLENGE

How do you raise awareness about the importance of speaking out against human rights abuses?

 

SOLUTION

Have the most vile human in history recite the Human Rights Declaration.

 

RESULTS

The spot was deemed too controversial to run on tv.