THE BEST SALES QUARTER IN 13 YEARS
“THE PITCH”
“THINGCHARGER”
CHALLENGE
The Acura RLX was met with middling performance reviews and sluggish sales. The client wanted to youthen the brand, moving from 55+ soon-to-be retirees to 45+ entrepreneurs. The one feature that stood out was its technology.
SOLUTION
Capitalizing on the well received technological aspects of the RLX, we developed a 4-part video series called The Pitch, which featured well-known VCs and investors who we asked to test drive the RLX – while a tech-savvy entrepreneur pitched them their big idea.
These are their stories.
RESULTS
The following quarter, the RLX sales figures were the highest they’ve been for the past 13 years.
“PIVOTHEAD”
“SKULPT”